New Balance groovin’ to the Grateful Dead

Yo take a toke, New Balance has gone all hippie.

Dunno about you but every time I’ve had white athletic shoes, I’ve regretted it.

They dirty up so fast, you can never get them clean and if they’re your single pair of shoes about town (as mine frequently are), they’re embarrassing during job interviews.

Problem solved – thank you Japan.

These are a limited edition running shoe sold only in Japan and they're hot – in various senses of the word – so good luck tracking a pair down. For the technological curious, the colors are applied through a dot matrix gradient and yes it’s permanent.

Don’t like shoes that scream at you and everyone around? No sweat. A conservative version is available:

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